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How to Market to the New World of Connected Customers

Joel Mitchell

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Published in Mommy Where Do Customers Come From?: How To Market To A New World Of Connected Customers

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The world of marketing is constantly evolving, and with the rise of social media and mobile technology, businesses need to adapt their strategies to reach the new world of connected customers. These customers are more connected than ever before, and they have access to a wealth of information at their fingertips. This means that businesses need to be more creative and engaging in their marketing efforts to capture the attention of these connected customers.

Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers

4.2 out of 5

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1. Use Social Media

Social media is a powerful tool for connecting with connected customers. It allows businesses to build relationships with their target audience, share content, and promote their products and services. There are a number of different social media platforms available, so it's important to choose the ones that are most relevant to your target audience. Once you've chosen your platforms, it's important to create engaging content that will resonate with your audience. This content can include blog posts, articles, videos, and images.

2. Use Mobile Marketing

Mobile marketing is another effective way to reach connected customers. With the rise of smartphones and tablets, more and more people are using their mobile devices to access the internet. This means that businesses need to make sure their websites and marketing materials are mobile-friendly. In addition, businesses can use mobile marketing techniques such as SMS marketing and push notifications to reach their target audience on their mobile devices.

3. Use Content Marketing

Content marketing is a great way to attract and engage connected customers. By creating high-quality content that is relevant to your target audience, you can build trust and authority with your customers. This content can include blog posts, articles, videos, and infographics. Once you've created your content, it's important to promote it through social media, email marketing, and other channels.

4. Focus on Customer Experience

In today's connected world, customer experience is more important than ever before. Connected customers have high expectations, and they want to be treated like valued customers. This means that businesses need to focus on providing a positive customer experience at every touchpoint. This includes providing excellent customer service, resolving complaints quickly and efficiently, and going the extra mile to make sure your customers are happy.

5. Use Data and Analytics

Data and analytics are essential for understanding your connected customers. By tracking your marketing campaigns and measuring your results, you can gain valuable insights into what's working and what's not. This information can help you improve your marketing efforts and make better decisions about how to reach your target audience.

Marketing to connected customers requires a different approach than traditional marketing. By using social media, mobile marketing, and content marketing, businesses can effectively reach and engage with their target audience. In addition, businesses need to focus on providing a positive customer experience and using data and analytics to improve their marketing efforts.

Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers

4.2 out of 5